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dream chapter/손에 잡히는 트렌드

스티브 잡스 - iPad 프리젠데이션

 오늘 아침 뉴스에 "드디어 Apple의 태블릿 iPad가 공개되었다는 소식이 전해졌다.
 출근하자마자 검색해 본. 스티브잡스의 프리젠데이션!
 "놀라운 경험" 이라는 어휘를 반복해서 사용하는 그의 말 속에서..
 애플이 얼마나 획기적으로 내놓은 상품인 지를 짐작할 수 있을듯. 


발표당일의 풍경, 관련 사진과 상세한 프리젠테이션 내용까지 스크랩 해왔으니..
참고하시길 바래요~^^

 
      프리젠테이션 전체를 보시길 원할땐: http://news.cnet.com/8301-13579_3-10442815-37.html?tag=mncol;txt





@ San Francisco at 10 a.m. PST. / 27th Jan. (WED)

 

Members of the press check in for the big Apple event Wednesday morning outside the venue.

(Credit: James Martin/CNET)

The scene outside San Francisco's Yerba Buena Center for the Arts before Wednesday morning's
big Apple event.

(Credit: James Martin/CNET)

Inside the building, awaiting Steve Jobs.

(Credit: James Martin/CNET)

seat

A seat and small table on stage--that's not typical for these events.

(Credit: James Martin/CNET)

 

Steve Jobs takes the stage

(Credit: James Martin/CNET)

over-$50 billion company now,"
he says.

Jobs shows a photo of he and fellow Apple founder Steve Wozniak.

(Credit: James Martin/CNET)

 

Jobs announces the iPad.

(Credit: James Martin/CNET)

 

Jobs demoing the iPad.

(Credit: James Martin/CNET)

 

Jobs takes iPad for a spin.

(Credit: James Martin/CNET)

E-mail attachments on the iPad

(Credit: James Martin/CNET)

 

Photos on the iPad

(Credit: James Martin/CNET)

 

iTunes on the iPad.

(Credit: James Martin/CNET)

 

Nice resolution

(Credit: James Martin/CNET)

 

Jobs offers up iPad stats.

(Credit: James Martin/CNET)

 

Green check

(Credit: James Martin/CNET)

 

Facebook on the iPad

(Credit: James Martin/CNET)

 

Apple's Scott Forstall takes the stage to talk apps and the developer kit.

(Credit: James Martin/CNET)

 

The New York Times on the iPad

(Credit: James Martin/CNET)

 

Brushes app on the iPad

(Credit: James Martin/CNET)

Brushes app in action

(Credit: James Martin/CNET)

 

Travis Boatman, a VP for Electronic Arts, demos a car racing game on the iPad.

(Credit: James Martin/CNET)

 

MLB's Chad Evans demos MLB.com app for the iPad.

(Credit: James Martin/CNET)

10:53 a.m.: Jobs is back. He puts a picture of the Kindle on screen. "Amazon's done a great job of pioneering this functionality with the Kindle. We're going to stand on their shoulders and go a bit further."

The new app is called iBooks.

10:54 a.m.: You can choose books from what looks like an actual bookshelf. On the upper left is a button that leads to the iBook Store. Can download books right to the iPad. All five major publishers (Penguin, Harper Collins, Simon and Schuster, MacMillan, and Hachette) are on the bookstore starting this afternoon.

Bookshelf on iBooks

(Credit: James Martin/CNET)

Now we're getting a demo of the books app.

10:55 a.m.: The user interface is exactly like iTunes or the App Store.

iBooks interface

(Credit: James Martin/CNET)

10:56 a.m.: To read a book, you tap on it and it opens to be read via portrait or landscape. Tap anywhere on the right to flip forward in pages, tap on the left to go back. You can also pick up a page and lift it by dragging your finger right to left.

10:57 a.m.: A scroll bar on the bottom shows your progress through the book and what page you're on.

You can also change font and size if you want.

10:58 a.m.: It uses the ePub format. Not just popular books, but textbooks are coming as well.

But he moves on quickly without giving any detail about textbooks.

iBooks on the iPad

(Credit: James Martin/CNET)

10:59 a.m.: Now Jobs is talking about iWork, and invites Phil Schiller, senior vice president of product marketing, to give more details.

11:00 a.m.: The iWork team has reworked the software for the iPad, including a brand new version of Keynote to make presentations with touch input only.

Also new versions of Pages and Numbers.

11:02 a.m.: Schiller is demoing those for us now.

Demo of Keynote presentation software.

(Credit: James Martin/CNET)

11:09 a.m.: First he runs through all the multitouch features of Keynote. Then he moves on to the way you can create page layouts with Pages by scrolling, do automatic text wrapping by putting images on pages with text already on them, and change column numbers with popup menus. With Numbers, you can also create a spreadsheet with just touch input. You can drag spreadsheet columns by dragging, and add rows of data. By clicking on a column, a pop-up calculator appears to input numbers or calculations.

11:10 a.m.: A quick sidenote while they wrap up that demo: We still haven't heard anything about a cellular connection for this device. Jobs has only indicated that there's Wi-Fi so far.

11:11 a.m.: Back to iWork: Schiller says each iWork application will cost $9.99.

11:12 a.m.: Jobs is back to talk about iTunes. The iPad syncs via USB to a Mac or PC. That will sync your photos, music, contacts, everything--just like an iPod or iPhone.

11:13 a.m.: Now on to wireless networking. All iPads have Wi-Fi. We're also going to have models with 3G, he says. (I guess I spoke too soon.)

11:14 a.m.: It's a "real breakthrough," he says. Two plans: 250MB of data every month for $15.

The second plan: unlimited plan for $30 per month. AT&T is the provider.

Free use of AT&T Wi-Fi hot spots is included too.

11:15 a.m.: Customers don't have to go to an AT&T store to activate it. They can do it right on the iPad. There is no contract; both plans are pre-paid. This also elicits some excited applause.

International 3G plans won't be available until June. All iPads are unlocked. They use GSM micro SIMs.

11:16 a.m.: This summer, there will be "even better deals" for international customers, Jobs says.

11:18 a.m.: The price is coming up now. If you listen to the pundits, we're going to price it under $1,000, he says.

We had a very aggressive price goal, he says.

11:18 a.m.: It's $499.

11:19 a.m.: To start, anyway, at 16GB.

iPad starts at $499.

(Credit: James Martin/CNET)

 

Keyboard that also serves as an iPad stand.

(Credit: James Martin/CNET)

An iPad stand.

(Credit: James Martin/CNET)